During the Holiday Season, Quiksilver found it important to participate actively in the social action of BASSMA through the association's Gift Matching Program.
Therefore, Quiksilver decorated its store windows at ABC and Citymall with BASSMA’s Gift Matching Program visual, and showcased the Christmas requests of many deprived family members.
Many clients responded to the deprived families’ call and bought one or more gifts, and Quiksilver helped by gathering the gifts in its shops in both malls.
This initiative came out of Quiksilver's adherence to Corporate Social Responsibility, where businesses make a pledge to observe ethical standards, and give back to their communities by getting involved with local NGOs to create positive change.